Basic Online Marketing in Cobourg, Port Hope, Belleville and Trent Hills

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Basic small business online marketing in Cobourg, Port Hope, Belleville and Trent Hills, my local area, is pretty much the same as it is anyplace else on earth. As a business owner, you need to ask yourself a few questions about your current practices, identify a few objectives and then take some specific action. These […]

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Small Business Marketing – Use Signs!

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Today we are going as low tech as it is possible to go with small business marketing…well, almost. Let’s talk about signs. Do you have one telling people about your business? Does you sign say what you do? I admit I drove past a kitchen goods store in Campbellford, a town located near me, called […]

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Creating An Ebook for Northumberland Businesses

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Creating an eBook is something I have never seen attempted by any business owner in Northumberland County, whether it’s Trent Hills, Cobourg, Belleville, Trenton, Brighton or Port Hope. And creating an eBook is so simple to do. As a business owner you want, and need, to engage with customers and potential customers. And you want to […]

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Hastings Bridge Closure Marketing Training

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How are you going to survive the drop off in business this winter and spring? This Hastings bridge closure is going to last close to five months. “Parks Canada advises that the swing bridge located on County Road 45 in the Village of Hastings at Lock 18, will be closed from Monday, January 4 until […]

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Keyword Research

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I was browsing through some old material and came across a post I put up on survivethebridgerepairshastings.com, a website designed to help local businesses survive the bridge closure that would require folks on either side of the bridge to make a 35 km detour to access the isolated part of town. It’s about keywords used […]

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Keywords for Local Businesses

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Local Businesses+Keywords  = $’s in Your Hand It is a shame how many businesses are invisible online. Just within the last month I have tried to find a specific pizza place and a specific heating contractor and had no luck. When I go to Google, and type the keywords “pizza norwood ontario” into the search field, and […]

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Video Marketing Test Case – Results

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It’s only fair for me to tell you how things turned out with my test case for online video marketing. The video marketing and website combo generated a few results. I had four serious inquiries about the book. Each of the inquiries was from collectible book sellers. Two of them found me through the video […]

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The Lasting Impact of Video Marketing

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Video can have a huge and unexpected impact on any marketing you do, even if it is for a one-off event. I explain everything below. I have been doing some video marketing for for a local auctioneer, and he is very happy. His attendance has gone up between 40-50% in the last year (more bidders), […]

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Small Business Marketing – How Much Time Will Consumers Spend Travelling to Buy From You?

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I just finished reading a very interesting article by Ross Marchant, Marketing Manager at BrightLocal, an SEO services provider. This article is directly applicable to small business marketing in Northumberland County, where I live. The folks at BrightLocal asked their US consumers panel how much time they would spend travelling to make a purchase from 13 […]

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Business Leads!

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Every commercial endeavour  needs business leads. How can you get them? How do you know if you are spending too much for leads? How happy would you be if you only paid for marketing when it generated customers at a known and predictable rate? In the larger picture, Search Engine Optimization works like that. Rank […]

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