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Small Business Marketing – How Much Time Will Consumers Spend Travelling to Buy From You?

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I just finished reading a very interesting article by Ross Marchant, Marketing Manager at BrightLocal, an SEO services provider. This article is directly applicable to small business marketing in Northumberland County, where I live. The folks at BrightLocal asked their US consumers panel how much time they would spend travelling to make a purchase from 13 […]

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Business Leads!

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Every commercial endeavour  needs business leads. How can you get them? How do you know if you are spending too much for leads? How happy would you be if you only paid for marketing when it generated customers at a known and predictable rate? In the larger picture, Search Engine Optimization works like that. Rank […]

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More Content Creation for Local Marketing in Cobourg, Port Hope or Trent Hills

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Elevating the rank of your website in search engine requires content creation for local marketing results and is rarely the kind of thing you can do with a single homerun type of effort. But it is something you can do through incremental efforts. Certainly, getting a large news organization to write a story about your […]

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Easy Content Creation for Local Marketing in Northumberland – Trent Hills, Cobourg and Port Hope

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If you want your local marketing in Northumberland County (where I live), or whatever other location you are, to be effective, you need to create online content. There is no getting around it; people are going on the internet to find local products and services. And when they are looking for something you can provide, […]

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Local SEO in Northumberland County – Hastings, Warkworth and Campbellford

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It’s Paul Stevens, of Bootstrap Local Marketing again. I am regularly talking to businesses about Search Engine Optimization for local SEO in Northumberland County, where I live. One of the hardest concepts to get across to local businesses is SEO for local results. Most businesses believe that they need a website. Not all businesses are sure […]

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Online Video for Local Marketing in Northumberland County

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Here’s an example of a simple video ( just a collection of pictures) that can have a great impact. Antique Auction in Hastings Ontario With a little promotion through placing classified ads in Belleville, Peterborough, Oshawa and Toronto I was able to generate over 140 views in just a couple of days. For comparison, do […]

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Google Adwords

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Well, this is a pretty good explanation of how google Adwords works. This may be more sophisticated than some businesses want to go. On the other hand, if you like to get into the details of your marketing efforts, or can’t or don’t want to hire somebody to manage the process, then have at it. […]

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Build A Website of Your Own for Personal or Business Use

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Build a Website If you have ever wanted your own website, for personal or business reasons, then grab a seat at this local workshop. Wednesday, September 18th, at the Hastings Civic Center, I will be walking you through the construction of a simple website based on the WordPress platform. WordPress is a platform that is […]

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Online Classified Advertising – A Viable Marketing Technique

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Classified sites are an unappreciated and underused marketing resource available to any business or service. Online classified advertising is free, for the most part. Many classified sites will allow you to use HTML coding to post a live graphic link to your website, video, or other online location. Because these classified sites are typically free, […]

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Alternative to Website Search Engine Optimization Rebuild

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Sometimes, when a website is ranking on the fifth page of Google for a specific search term, it is easier to start over then try and drag the poorly ranked site up with search engine optimization. You might have a site that is doing just fine for several search terms, and your site could be […]

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