Can online marketing training help you survive the expected drop off in business this winter and spring from the Hastings Bridge Closure?
Yes. Find out what you can do yourself by coming to the Bridgewater Cafe for a free, one hour special Hastings online marketing training, on Wednesday, February 10th, at 6:30 pm.
The Hastings bridge repairs are going to last close to five months. “Parks Canada advises that the swing bridge located on County Road 45 in the Village of Hastings at Lock 18, will be closed from Monday, January 4 until mid-May 2016…”
With these repairs extending the route to go from one side of the river to the other a full 35 kilometers, that is going to mean a lot of businesses will see their customers opting for something more convenient. Even though there will be a pedestrian walkway available, those on the south side of town may elect to drive to Campbellford for their shopping and those on the north side may look to Norwood. You won’t be able to stop this entirely, but I believe you can do something to lessen the impact on your business.
Tap Into New Revenue
You can reach out to potential customers who don’t normally buy from you, and you can let your current customers know about products or services you have that they may be unaware of. The easiest way to extend your reach and educate current customers is to do effective online marketing.
I will be holding a one hour small business “online marketing training basics” session to help local businesses get found online and tough out the closure. You can see the detailed outline below, but in general terms we will be covering exactly what you need to do to guarantee that, when someone goes looking online for a business that can help them solve a problem, your solutions show up. In addition we will be covering some of the many places online where you can make sure your message goes out, even if you don’t have a website. And we will be looking at the free online business listing that Google provides, and how to use it best.
But you don’t just get the training. You also get access to videos and guide books describing the material that was covered, so you don’t have to worry about forgetting anything. And you will also get access to a step-by-step list of exactly what to do, in what order to get the maximum benefit from the training.
All Money Goes to the Hastings Historical Society!
All the training, videos, guidebooks, task list are FREE. But you will be invited to make a donation to the Hastings Historical Society. If, and only if, you believe you have received real value, then by all means make a contribution. Any contribution of $20.00 will earn you a family membership to the Society.
You Think People Know About You? Think Again!
You might think that your business is well known, and that you don’t need to do anything to promote it, but you are probably wrong. I just did a search for “catering in hastings ontario” and below is what I found on Google.
Three restaurants I called on the phone said they do catering. Then why don’t they show up for “catering”? It’s simple. At no location online do they say they offer it. They can easily add “catering” to their business description at multiple free listing locations online.
Same result for “truck repair in hastings ontario”.
I bet Doug Irvine and Jamie McIlmoyle would be surprised to know that they don’t show up when some guy wants work done on his Ram 1500 pickup.
These are the first two searches I thought of doing, but the same was true for “home renovations,” “snow removal,” “real estate attorney,” “electrician,”, “carpenter,” roof repair,” etc. I could probably go on all day. RV parts, water filters, antiques and more don’t show any results, but I know they are available.
Showing up online is not rocket science. With one hour of training, my videos, my guidebook, the step-by-step action list that I provide and a few hours of your own time, you can make sure that potential customers aren’t passing you by. How many dollars have you already lost, and how many more will you lose this winter, if people are looking for something you have, ready to sell to them, and they can’t find you.
Where do folks go if they want something? They go online. If you aren’t there, they won’t find you. And the training I am going to offer is easy enough that your fifteen year old child could do it. Heck, your 70 year old Aunt could do it.
Five months of seriously reduced customer flow could kill some businesses. By propping up the traffic through your door until the middle of May I hope to help you hang on. And by ensuring you get a better online presence, I hope to improve your business for the next 2-3 years as the steady stream of new people moving into the area continues to grow.
You spend an hour of your time. You get specific training to help in this difficult time. You go home with videos, guidebook, tasklist and maybe a one year membership to the Hastings Historical Society. Call me right now to register for this training.
Part One – Keyword Phrases
In the first 30 minutes I will show you
- what are “buyer” keywords
- where can you go to find out keywords that consumers use when they search
- how do you find the most common keywords buyers are using
- how to use keywords online in your text, pictures and videos
I have been paid hundreds of dollars by clients to do just the type of research covered in this fhalf hour, but it’s just the beginning of what you get.
In the second half of the training we look at:
Part Two – Online Directories:
- which directories are valuable and which ones are a waste of time
- what critical information do you need to look for
- what mistakes in directory listings could keep Google from even showing your business in search results
- why category listings are important
- exactly what to list
- exactly how to list it
- how to claim and then optimize the simple free webpages that Google has already created for your business
To register, or for more info: