‘Google Business Pages’ Posts

 

Hastings Bridge Closure Marketing Training

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How are you going to survive the drop off in business this winter and spring? This Hastings bridge closure is going to last close to five months. “Parks Canada advises that the swing bridge located on County Road 45 in the Village of Hastings at Lock 18, will be closed from Monday, January 4 until […]

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Local SEO in Northumberland County – Hastings, Warkworth and Campbellford

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It’s Paul Stevens, of Bootstrap Local Marketing again. I am regularly talking to businesses about Search Engine Optimization for local SEO in Northumberland County, where I live. One of the hardest concepts to get across to local businesses is SEO for local results. Most businesses believe that they need a website. Not all businesses are sure […]

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Online Reviews in Northumberland County – A Force For Good!

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As a customer, client and consumer, you personally can have a huge impact on a specific businesses success or lack of success. You get to tell the world what your opinion is about each transaction you participate in; your delight in value above and beyond your expectations, or your disappointment in sub-par service or quality. […]

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Yelp Outs Businesses for Buying Reviews

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What’s more they posted warning notices on those business owners sites. http://searchengineland.com/yelp-sting-businesses-trying-to-buy-reviews-136952 I expect both Google and Yelp to get more sophisticated at catching scammers. If bad reviews can hurt a business, imagine what a warning like this will do? My advice, don’t do it. Engage in ethical efforts to garner more reviews and work […]

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Reputation Marketing?

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Your Reputation IS Your Marketing One of the saddest things for me to see, is a business that has worked hard to get to the top of the Google search results, only to drive business into their competitors arms because of 1 star reviews complaining about their products, service or staff. Today EVERY business immediately […]

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Marketing Workshops – Warkworth and Campbellford

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I have finished with the last of the recently scheduled marketing workshops in Hastings, sponsored by the Hastings and Area Chamber of Commerce. I was very pleased with the reception and the eager participation of the business owners that attended. And yes, that is a Photoshopped image of me talking to a huge crowd. (I should be […]

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