‘Marketing Strategy’ Posts

 

Small Business Marketing – Use Signs!

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Today we are going as low tech as it is possible to go with small business marketing…well, almost. Let’s talk about signs. Do you have one telling people about your business? Does you sign say what you do? I admit I drove past a kitchen goods store in Campbellford, a town located near me, called […]

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Creating An Ebook for Northumberland Businesses

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Creating an eBook is something I have never seen attempted by any business owner in Northumberland County, whether it’s Trent Hills, Cobourg, Belleville, Trenton, Brighton or Port Hope. And creating an eBook is so simple to do. As a business owner you want, and need, to engage with customers and potential customers. And you want to […]

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Keywords for Local Businesses

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Local Businesses+Keywords  = $’s in Your Hand It is a shame how many businesses are invisible online. Just within the last month I have tried to find a specific pizza place and a specific heating contractor and had no luck. When I go to Google, and type the keywords “pizza norwood ontario” into the search field, and […]

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The Lasting Impact of Video Marketing

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Video can have a huge and unexpected impact on any marketing you do, even if it is for a one-off event. I explain everything below. I have been doing some video marketing for for a local auctioneer, and he is very happy. His attendance has gone up between 40-50% in the last year (more bidders), […]

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Small Business Marketing – How Much Time Will Consumers Spend Travelling to Buy From You?

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I just finished reading a very interesting article by Ross Marchant, Marketing Manager at BrightLocal, an SEO services provider. This article is directly applicable to small business marketing in Northumberland County, where I live. The folks at BrightLocal asked their US consumers panel how much time they would spend travelling to make a purchase from 13 […]

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Business Leads!

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Every commercial endeavour  needs business leads. How can you get them? How do you know if you are spending too much for leads? How happy would you be if you only paid for marketing when it generated customers at a known and predictable rate? In the larger picture, Search Engine Optimization works like that. Rank […]

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More Content Creation for Local Marketing in Cobourg, Port Hope or Trent Hills

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Elevating the rank of your website in search engine requires content creation for local marketing results and is rarely the kind of thing you can do with a single homerun type of effort. But it is something you can do through incremental efforts. Certainly, getting a large news organization to write a story about your […]

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Easy Content Creation for Local Marketing in Northumberland – Trent Hills, Cobourg and Port Hope

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If you want your local marketing in Northumberland County (where I live), or whatever other location you are, to be effective, you need to create online content. There is no getting around it; people are going on the internet to find local products and services. And when they are looking for something you can provide, […]

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Local SEO in Northumberland County – Hastings, Warkworth and Campbellford

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It’s Paul Stevens, of Bootstrap Local Marketing again. I am regularly talking to businesses about Search Engine Optimization for local SEO in Northumberland County, where I live. One of the hardest concepts to get across to local businesses is SEO for local results. Most businesses believe that they need a website. Not all businesses are sure […]

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Online Video for Local Marketing in Northumberland County

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Here’s an example of a simple video ( just a collection of pictures) that can have a great impact. Antique Auction in Hastings Ontario With a little promotion through placing classified ads in Belleville, Peterborough, Oshawa and Toronto I was able to generate over 140 views in just a couple of days. For comparison, do […]

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