‘Marketing Strategy’ Posts

 

Google Adwords

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Well, this is a pretty good explanation of how google Adwords works. This may be more sophisticated than some businesses want to go. On the other hand, if you like to get into the details of your marketing efforts, or can’t or don’t want to hire somebody to manage the process, then have at it. […]

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Build A Website of Your Own for Personal or Business Use

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Build a Website If you have ever wanted your own website, for personal or business reasons, then grab a seat at this local workshop. Wednesday, September 18th, at the Hastings Civic Center, I will be walking you through the construction of a simple website based on the WordPress platform. WordPress is a platform that is […]

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Online Classified Advertising – A Viable Marketing Technique

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Classified sites are an unappreciated and underused marketing resource available to any business or service. Online classified advertising is free, for the most part. Many classified sites will allow you to use HTML coding to post a live graphic link to your website, video, or other online location. Because these classified sites are typically free, […]

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Alternative to Website Search Engine Optimization Rebuild

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Sometimes, when a website is ranking on the fifth page of Google for a specific search term, it is easier to start over then try and drag the poorly ranked site up with search engine optimization. You might have a site that is doing just fine for several search terms, and your site could be […]

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How to Build Your Own Website!

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Building websites isn’t something I get a lot of pleasure out of. I am not gifted in a graphic design sense. John Charlton, a friend in the business, is infinitely better and charges fair prices for his work. Plus he will host your site which means you have support if glitches occur. If you want […]

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How Easy is This – Great Video Commercial

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There’s not a lot to say about this video. It is straightforward, probably took about 30 minutes of thinking to come up with the script, 40 minutes for the video shoot and maybe an hour of editing. End result, awesome video commercial. Optimize it for your business category and your local area and guess what […]

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Online Reviews in Northumberland County – A Force For Good!

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As a customer, client and consumer, you personally can have a huge impact on a specific businesses success or lack of success. You get to tell the world what your opinion is about each transaction you participate in; your delight in value above and beyond your expectations, or your disappointment in sub-par service or quality. […]

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What is a Customer Worth?

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I’ve got a story to tell you about knowing the value of a customer. My daughter Shannon got interested in dog food when she was having a little trouble with the hound she owns, Norman. Norman is a little finicky in his eating and tended to be underweight. this isn’t a terrible thing, compared to […]

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Yelp Outs Businesses for Buying Reviews

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What’s more they posted warning notices on those business owners sites. http://searchengineland.com/yelp-sting-businesses-trying-to-buy-reviews-136952 I expect both Google and Yelp to get more sophisticated at catching scammers. If bad reviews can hurt a business, imagine what a warning like this will do? My advice, don’t do it. Engage in ethical efforts to garner more reviews and work […]

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Reputation Marketing Webinars – Free for Local Businesses

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I am going to be holding a series of free webinars, covering the topic of Reputation Marketing, starting at 7:00 pm on November 26th, 2012. We will be looking into what Reputation Marketing is, how the recent changes with Google will affect your business, and what you should be doing to adapt. Reputation Marketing could […]

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