‘Reputation Marketing’ Posts

 

Creating An Ebook for Northumberland Businesses

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Creating an eBook is something I have never seen attempted by any business owner in Northumberland County, whether it’s Trent Hills, Cobourg, Belleville, Trenton, Brighton or Port Hope. And creating an eBook is so simple to do. As a business owner you want, and need, to engage with customers and potential customers. And you want to […]

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Online Reviews in Northumberland County – A Force For Good!

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As a customer, client and consumer, you personally can have a huge impact on a specific businesses success or lack of success. You get to tell the world what your opinion is about each transaction you participate in; your delight in value above and beyond your expectations, or your disappointment in sub-par service or quality. […]

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Reputation Marketing and Video! A Potent Combination for Increased Traffic and Business.

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In your Reputation Marketing efforts, it is good to know that Google loves video. They bought YouTube, after-all  YouTube is now the second largest search site on the net. It makes sense that if you have something you want people to see, you provide a YouTube video about it. Of course, the real juice in this […]

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Yelp Outs Businesses for Buying Reviews

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What’s more they posted warning notices on those business owners sites. http://searchengineland.com/yelp-sting-businesses-trying-to-buy-reviews-136952 I expect both Google and Yelp to get more sophisticated at catching scammers. If bad reviews can hurt a business, imagine what a warning like this will do? My advice, don’t do it. Engage in ethical efforts to garner more reviews and work […]

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Reputation Marketing Webinars – Free for Local Businesses

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I am going to be holding a series of free webinars, covering the topic of Reputation Marketing, starting at 7:00 pm on November 26th, 2012. We will be looking into what Reputation Marketing is, how the recent changes with Google will affect your business, and what you should be doing to adapt. Reputation Marketing could […]

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Reputation Marketing?

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Your Reputation IS Your Marketing One of the saddest things for me to see, is a business that has worked hard to get to the top of the Google search results, only to drive business into their competitors arms because of 1 star reviews complaining about their products, service or staff. Today EVERY business immediately […]

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