‘SEO or Search Engine Optimization’ Posts

 

Hastings Bridge Closure Marketing Training

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How are you going to survive the drop off in business this winter and spring? This Hastings bridge closure is going to last close to five months. “Parks Canada advises that the swing bridge located on County Road 45 in the Village of Hastings at Lock 18, will be closed from Monday, January 4 until […]

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Keyword Research

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I was browsing through some old material and came across a post I put up on survivethebridgerepairshastings.com, a website designed to help local businesses survive the bridge closure that would require folks on either side of the bridge to make a 35 km detour to access the isolated part of town. It’s about keywords used […]

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Business Leads!

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Every commercial endeavour  needs business leads. How can you get them? How do you know if you are spending too much for leads? How happy would you be if you only paid for marketing when it generated customers at a known and predictable rate? In the larger picture, Search Engine Optimization works like that. Rank […]

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More Content Creation for Local Marketing in Cobourg, Port Hope or Trent Hills

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Elevating the rank of your website in search engine requires content creation for local marketing results and is rarely the kind of thing you can do with a single homerun type of effort. But it is something you can do through incremental efforts. Certainly, getting a large news organization to write a story about your […]

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Easy Content Creation for Local Marketing in Northumberland – Trent Hills, Cobourg and Port Hope

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If you want your local marketing in Northumberland County (where I live), or whatever other location you are, to be effective, you need to create online content. There is no getting around it; people are going on the internet to find local products and services. And when they are looking for something you can provide, […]

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Local SEO in Northumberland County – Hastings, Warkworth and Campbellford

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It’s Paul Stevens, of Bootstrap Local Marketing again. I am regularly talking to businesses about Search Engine Optimization for local SEO in Northumberland County, where I live. One of the hardest concepts to get across to local businesses is SEO for local results. Most businesses believe that they need a website. Not all businesses are sure […]

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Google Adwords

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Well, this is a pretty good explanation of how google Adwords works. This may be more sophisticated than some businesses want to go. On the other hand, if you like to get into the details of your marketing efforts, or can’t or don’t want to hire somebody to manage the process, then have at it. […]

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Online Classified Advertising – A Viable Marketing Technique

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Classified sites are an unappreciated and underused marketing resource available to any business or service. Online classified advertising is free, for the most part. Many classified sites will allow you to use HTML coding to post a live graphic link to your website, video, or other online location. Because these classified sites are typically free, […]

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Alternative to Website Search Engine Optimization Rebuild

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Sometimes, when a website is ranking on the fifth page of Google for a specific search term, it is easier to start over then try and drag the poorly ranked site up with search engine optimization. You might have a site that is doing just fine for several search terms, and your site could be […]

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How Easy is This – Great Video Commercial

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There’s not a lot to say about this video. It is straightforward, probably took about 30 minutes of thinking to come up with the script, 40 minutes for the video shoot and maybe an hour of editing. End result, awesome video commercial. Optimize it for your business category and your local area and guess what […]

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