‘Video’ Posts

 

Video Marketing Test Case – Results

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It’s only fair for me to tell you how things turned out with my test case for online video marketing. The video marketing and website combo generated a few results. I had four serious inquiries about the book. Each of the inquiries was from collectible book sellers. Two of them found me through the video […]

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The Lasting Impact of Video Marketing

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Video can have a huge and unexpected impact on any marketing you do, even if it is for a one-off event. I explain everything below. I have been doing some video marketing for for a local auctioneer, and he is very happy. His attendance has gone up between 40-50% in the last year (more bidders), […]

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Small Business Marketing – How Much Time Will Consumers Spend Travelling to Buy From You?

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I just finished reading a very interesting article by Ross Marchant, Marketing Manager at BrightLocal, an SEO services provider. This article is directly applicable to small business marketing in Northumberland County, where I live. The folks at BrightLocal asked their US consumers panel how much time they would spend travelling to make a purchase from 13 […]

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Business Leads!

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Every commercial endeavour  needs business leads. How can you get them? How do you know if you are spending too much for leads? How happy would you be if you only paid for marketing when it generated customers at a known and predictable rate? In the larger picture, Search Engine Optimization works like that. Rank […]

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Online Video for Local Marketing in Northumberland County

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Here’s an example of a simple video ( just a collection of pictures) that can have a great impact. Antique Auction in Hastings Ontario With a little promotion through placing classified ads in Belleville, Peterborough, Oshawa and Toronto I was able to generate over 140 views in just a couple of days. For comparison, do […]

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How Easy is This – Great Video Commercial

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There’s not a lot to say about this video. It is straightforward, probably took about 30 minutes of thinking to come up with the script, 40 minutes for the video shoot and maybe an hour of editing. End result, awesome video commercial. Optimize it for your business category and your local area and guess what […]

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Video Marketing Test Case

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I have another example of the power of video marketing to tell you about. A few months ago I bought a used book that was published in 1934. It was a collection of large format, quality reproductions of the photographic work of Man Ray. Ray was one of the most important artists of the twentieth century. You […]

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Reputation Marketing and Video! A Potent Combination for Increased Traffic and Business.

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In your Reputation Marketing efforts, it is good to know that Google loves video. They bought YouTube, after-all  YouTube is now the second largest search site on the net. It makes sense that if you have something you want people to see, you provide a YouTube video about it. Of course, the real juice in this […]

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