‘Keywords’ Posts

 

Basic Online Marketing in Cobourg, Port Hope, Belleville and Trent Hills

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Basic small business online marketing in Cobourg, Port Hope, Belleville and Trent Hills, my local area, is pretty much the same as it is anyplace else on earth. As a business owner, you need to ask yourself a few questions about your current practices, identify a few objectives and then take some specific action. These […]

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Keyword Research

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I was browsing through some old material and came across a post I put up on survivethebridgerepairshastings.com, a website designed to help local businesses survive the bridge closure that would require folks on either side of the bridge to make a 35 km detour to access the isolated part of town. It’s about keywords used […]

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Keywords for Local Businesses

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Local Businesses+Keywords  = $’s in Your Hand It is a shame how many businesses are invisible online. Just within the last month I have tried to find a specific pizza place and a specific heating contractor and had no luck. When I go to Google, and type the keywords “pizza norwood ontario” into the search field, and […]

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Video Marketing Test Case – Results

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It’s only fair for me to tell you how things turned out with my test case for online video marketing. The video marketing and website combo generated a few results. I had four serious inquiries about the book. Each of the inquiries was from collectible book sellers. Two of them found me through the video […]

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The Lasting Impact of Video Marketing

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Video can have a huge and unexpected impact on any marketing you do, even if it is for a one-off event. I explain everything below. I have been doing some video marketing for for a local auctioneer, and he is very happy. His attendance has gone up between 40-50% in the last year (more bidders), […]

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Small Business Marketing – How Much Time Will Consumers Spend Travelling to Buy From You?

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I just finished reading a very interesting article by Ross Marchant, Marketing Manager at BrightLocal, an SEO services provider. This article is directly applicable to small business marketing in Northumberland County, where I live. The folks at BrightLocal asked their US consumers panel how much time they would spend travelling to make a purchase from 13 […]

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More Content Creation for Local Marketing in Cobourg, Port Hope or Trent Hills

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Elevating the rank of your website in search engine requires content creation for local marketing results and is rarely the kind of thing you can do with a single homerun type of effort. But it is something you can do through incremental efforts. Certainly, getting a large news organization to write a story about your […]

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Easy Content Creation for Local Marketing in Northumberland – Trent Hills, Cobourg and Port Hope

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If you want your local marketing in Northumberland County (where I live), or whatever other location you are, to be effective, you need to create online content. There is no getting around it; people are going on the internet to find local products and services. And when they are looking for something you can provide, […]

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Online Classified Advertising – A Viable Marketing Technique

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Classified sites are an unappreciated and underused marketing resource available to any business or service. Online classified advertising is free, for the most part. Many classified sites will allow you to use HTML coding to post a live graphic link to your website, video, or other online location. Because these classified sites are typically free, […]

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Alternative to Website Search Engine Optimization Rebuild

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Sometimes, when a website is ranking on the fifth page of Google for a specific search term, it is easier to start over then try and drag the poorly ranked site up with search engine optimization. You might have a site that is doing just fine for several search terms, and your site could be […]

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