‘Improving Your Website’ Posts

 

Keyword Research

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I was browsing through some old material and came across a post I put up on survivethebridgerepairshastings.com, a website designed to help local businesses survive the bridge closure that would require folks on either side of the bridge to make a 35 km detour to access the isolated part of town. It’s about keywords used […]

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Keywords for Local Businesses

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Local Businesses+Keywords  = $’s in Your Hand It is a shame how many businesses are invisible online. Just within the last month I have tried to find a specific pizza place and a specific heating contractor and had no luck. When I go to Google, and type the keywords “pizza norwood ontario” into the search field, and […]

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Business Leads!

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Every commercial endeavour  needs business leads. How can you get them? How do you know if you are spending too much for leads? How happy would you be if you only paid for marketing when it generated customers at a known and predictable rate? In the larger picture, Search Engine Optimization works like that. Rank […]

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More Content Creation for Local Marketing in Cobourg, Port Hope or Trent Hills

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Elevating the rank of your website in search engine requires content creation for local marketing results and is rarely the kind of thing you can do with a single homerun type of effort. But it is something you can do through incremental efforts. Certainly, getting a large news organization to write a story about your […]

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Easy Content Creation for Local Marketing in Northumberland – Trent Hills, Cobourg and Port Hope

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If you want your local marketing in Northumberland County (where I live), or whatever other location you are, to be effective, you need to create online content. There is no getting around it; people are going on the internet to find local products and services. And when they are looking for something you can provide, […]

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Local SEO in Northumberland County – Hastings, Warkworth and Campbellford

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It’s Paul Stevens, of Bootstrap Local Marketing again. I am regularly talking to businesses about Search Engine Optimization for local SEO in Northumberland County, where I live. One of the hardest concepts to get across to local businesses is SEO for local results. Most businesses believe that they need a website. Not all businesses are sure […]

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Google Adwords

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Well, this is a pretty good explanation of how google Adwords works. This may be more sophisticated than some businesses want to go. On the other hand, if you like to get into the details of your marketing efforts, or can’t or don’t want to hire somebody to manage the process, then have at it. […]

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Build A Website of Your Own for Personal or Business Use

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Build a Website If you have ever wanted your own website, for personal or business reasons, then grab a seat at this local workshop. Wednesday, September 18th, at the Hastings Civic Center, I will be walking you through the construction of a simple website based on the WordPress platform. WordPress is a platform that is […]

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Alternative to Website Search Engine Optimization Rebuild

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Sometimes, when a website is ranking on the fifth page of Google for a specific search term, it is easier to start over then try and drag the poorly ranked site up with search engine optimization. You might have a site that is doing just fine for several search terms, and your site could be […]

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How to Build Your Own Website!

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Building websites isn’t something I get a lot of pleasure out of. I am not gifted in a graphic design sense. John Charlton, a friend in the business, is infinitely better and charges fair prices for his work. Plus he will host your site which means you have support if glitches occur. If you want […]

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