How to Build Your Own Website!

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Building websites isn’t something I get a lot of pleasure out of. I am not gifted in a graphic design sense. John Charlton, a friend in the business, is infinitely better and charges fair prices for his work. Plus he will host your site which means you have support if glitches occur. If you want […]

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How Easy is This – Great Video Commercial

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There’s not a lot to say about this video. It is straightforward, probably took about 30 minutes of thinking to come up with the script, 40 minutes for the video shoot and maybe an hour of editing. End result, awesome video commercial. Optimize it for your business category and your local area and guess what […]

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Online Reviews in Northumberland County – A Force For Good!

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As a customer, client and consumer, you personally can have a huge impact on a specific businesses success or lack of success. You get to tell the world what your opinion is about each transaction you participate in; your delight in value above and beyond your expectations, or your disappointment in sub-par service or quality. […]

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What is a Customer Worth?

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I’ve got a story to tell you about knowing the value of a customer. My daughter Shannon got interested in dog food when she was having a little trouble with the hound she owns, Norman. Norman is a little finicky in his eating and tended to be underweight. this isn’t a terrible thing, compared to […]

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Video Marketing Test Case

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I have another example of the power of video marketing to tell you about. A few months ago I bought a used book that was published in 1934. It was a collection of large format, quality reproductions of the photographic work of Man Ray. Ray was one of the most important artists of the twentieth century. You […]

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Reputation Marketing and Video! A Potent Combination for Increased Traffic and Business.

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In your Reputation Marketing efforts, it is good to know that Google loves video. They bought YouTube, after-all  YouTube is now the second largest search site on the net. It makes sense that if you have something you want people to see, you provide a YouTube video about it. Of course, the real juice in this […]

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Yelp Outs Businesses for Buying Reviews

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What’s more they posted warning notices on those business owners sites. http://searchengineland.com/yelp-sting-businesses-trying-to-buy-reviews-136952 I expect both Google and Yelp to get more sophisticated at catching scammers. If bad reviews can hurt a business, imagine what a warning like this will do? My advice, don’t do it. Engage in ethical efforts to garner more reviews and work […]

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Reputation Marketing Webinars – Free for Local Businesses

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I am going to be holding a series of free webinars, covering the topic of Reputation Marketing, starting at 7:00 pm on November 26th, 2012. We will be looking into what Reputation Marketing is, how the recent changes with Google will affect your business, and what you should be doing to adapt. Reputation Marketing could […]

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Reputation Marketing?

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Your Reputation IS Your Marketing One of the saddest things for me to see, is a business that has worked hard to get to the top of the Google search results, only to drive business into their competitors arms because of 1 star reviews complaining about their products, service or staff. Today EVERY business immediately […]

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Finding More Clients!

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Funny how things happen. Suddenly I’ve got more clients knocking on my door. The beginning of the summer was pretty quiet, which suited me quite well, since I was busy with other activities. But in the last month I’ve acquired four new clients and have another three potential ones doing some thinking about the marketing […]

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