Reputation Marketing and Video! A Potent Combination for Increased Traffic and Business.

In your Reputation Marketing efforts, it is good to know that Google loves video. They bought YouTube, after-all  YouTube is now the second largest search site on the net. It makes sense that if you have something you want people to see, you provide a YouTube video about it. Of course, the real juice in this is that a searcher doesn’t have to go to YouTube to find a video. Google will serve up YouTube videos as part of it’s organic search results. If those search results bolster your Reputation Marketing efforts, you wind up winning.

I recently started a little video reputation marketing case study. I loaded two search engine optimized videos up on YouTube last night. One was for the Grindhouse Cafe in Campbellford. The other was for a computer sales and service business in Cobourg, Creation Magnetic. Well, 17 hours later I went looking.

These days, The Grindhouse does okay. I did some work for them last year and their ranking has been increasing slowly but steadily. They now own six spots on the first page of Google, second in the Maps display after Tim Horton’s, but actually second in organic results after yellowpages.ca, ahead of Tim Horton’s. I’ll put that down as a success. What is interesting for me is that, on the fifth page, I found the Reputation Marketing video I just put on YouTube less than 24 hours ago. The Grindhouse.

Not bad considering that 10 pages in, Google is still serving up relevant search results involving eateries in the Campbellford area.

Even better was the Reputation Marketing result I got for Computer Sales in Cobourg

A search in Google turned up this video on page three of the results. A few weeks ago, I wasn’t able to find the Creation Magnetic website on the first 12 pages of Google for the term “computer sales cobourg.” I am extremely happy with a page three result after 17 hours. I expect both videos to do much better over the next few weeks.

In your Reputation Marketing efforts, it is good to know that Google loves video. They bought YouTube, after-all  YouTube is now the second largest search site on the net. It makes sense that if you have something you want people to see, you provide a YouTube video about it. Of course, the real juice in this is that a searcher doesn’t have to go to YouTube to find a video. Google will serve up YouTube videos as part of it’s organic search results. If those search results bolster your Reputation Marketing efforts, you wind up winning.

I recently started a little video reputation marketing case study. I loaded two search engine optimized videos up on YouTube last night. One was for the Grindhouse Cafe in Campbellford. The other was for a computer sales and service business in Cobourg, Creation Magnetic. Well, 17 hours later I went looking.

These days, The Grindhouse does okay. I did some work for them last year and their ranking has been increasing slowly but steadily. They now own six spots on the first page of Google, second in the Maps display after Tim Horton’s, but actually second in organic results after yellowpages.ca, ahead of Tim Horton’s. I’ll put that down as a success. What is interesting for me is that, on the fifth page, I found the Reputation Marketing video I just put on YouTube less than 24 hours ago. The Grindhouse.

Not bad considering that 10 pages in, Google is still serving up relevant search results involving eateries in the Campbellford area.

Even better was the Reputation Marketing result I got for Computer Sales in Cobourg

A search in Google turned up this video on page three of the results. A few weeks ago, I wasn’t able to find the Creation Magnetic website on the first 12 pages of Google for the term “computer sales cobourg.” I am extremely happy with a page three result after 17 hours. I expect both videos to do much better over the next few weeks.

 



This entry was posted on November 26, 2012 and is filed under Reputation Marketing, SEO or Search Engine Optimization, Video. Written by: . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.