Video Marketing Test Case

Man Ray Photographs 1920-1934 Paris cover image

Man Ray Photographs 1920-1934 Paris cover image

I have another example of the power of video marketing to tell you about. A few months ago I bought a used book that was published in 1934. It was a collection of large format, quality reproductions of the photographic work of Man Ray. Ray was one of the most important artists of the twentieth century. You can read his Wikipedia bio here.

The book I bought was titled “Man Ray Photographs 1920-1934 Paris.” It was Rays first, and only around 3000 were printed. It is quite valuable. I decided to try and sell my copy by creating a small website and promoting it using video marketing. This would be much harder than using video to maket locally in Northumberland County where a small business can associate their service or product with geographic identifiers like Trent Hills, Cobourg, Port Hope or Warkworth.

I spent about 7 hours on Saturday and Sunday, two weeks ago putting up the website and creating the two videos. I posted the videos on YouTube, created a few backlinks to them by posting short documents about Ray online and you can see the results for your self, by going to Google and copying and pasting the title into the search field – Man Ray Photographs 1920-1934 Paris

My videos come up in position 6, 7, 8, and 9 on the first page of Google, and then in positions 2 and 3 on the second page. Then the website appears at position 5 and 6. The last spot on the page is taken up by my posting on Then I have another 3 or 4 occurrences on the next few pages of Google results.

I would say that is pretty good results for 8 hours work and a couple of weeks of waiting. Actually the first video showed up on page three of the Google results within an hour of being posted. That is the power of video.

So, if you are looking to get found on Google, consider video. Your video doesn’t have to be long. Mine are each about one minute long. And make sure you use a good description so the video is optimized for Google. Good luck.


I hope this article inspired you to look at video marketing.

Paul Stevens

Bootstrap Local Marketing

This entry was posted on March 2, 2013 and is filed under Keywords, Video. Written by: . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.