Yelp Outs Businesses for Buying Reviews

What’s more they posted warning notices on those business owners sites.

Yelp Penalizes Phony Reviews with a Warning

Reputation Marketing Scammers

http://searchengineland.com/yelp-sting-businesses-trying-to-buy-reviews-136952

I expect both Google and Yelp to get more sophisticated at catching scammers. If bad reviews can hurt a business, imagine what a warning like this will do?

My advice, don’t do it. Engage in ethical efforts to garner more reviews and work to ensure those reviews are positive.



This entry was posted on October 29, 2012 and is filed under Google Business Pages, Marketing Strategy, Reputation Marketing. Written by: . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.